Optizo

New website for Stanek Onions

Content, photos, certificates and department contacts carried over in full from the current site. What is new is the shell: an opening animation, three languages (Polish, English, German), phone and desktop. Colours: the logo red on dark navy.

Red and steel
Website

Red and steel

The logo red on dark navy, onion-skin gold as the accent. The mood of the fleet and the hall: concrete, pace, cleanliness.

Open the site

At the top: two logo animations taking turns

The drive-in and the line drawing play on their own, one after the other: first the onion on wheels drives in and away, then a glowing line draws the logo. No switch. The cards below open each one separately.

Logo drives in
Logo drives inThe onion on wheels drives in from the left, brakes, dust under the wheels, the wordmark slides out from behind it. Every few seconds it drives off to the right and comes back.
Logo drawn in line
Logo drawn in lineA glowing line draws the logo outline from left to right, then the colour comes in. A subtle technical grid in the background. It redraws itself every few seconds.

Further down: four proposals for the dark sections

The dark sections (quality, facility, contact) get an animation across their whole background, like the roads on KG Transport: the content slides over it as you scroll, and cards and photos cover it. On the site the "Background" switch sits in the bottom right corner and the choice is remembered. It only runs while a dark section is on screen.

Rush
RushWhite and red speed lines glide across the whole background, like the lines behind the onion in the logo. Every few seconds a set of three parallel lines flies past, just as in the mark.
Conveyor
ConveyorThree sorting conveyors one above another, as in a packing hall; the upper ones are further away, so smaller and darker. Red and golden onions roll along them.
Outline
OutlineThree rows of onions drawn in thin lines drift alternately left and right, each slowly turning, while red and golden lights run along their lines. The same language as the line-drawn logo.
Chives
ChivesThree rows of green chives as in a field, the further ones lower and darker. They sway in the wind with a gust every few seconds, and the cursor parts them.

Proposals for a decision

Things that beg to be added but are not on the current site. None of this was done quietly.

Proposal 01Customer reviews from GoogleThe current site has no reviews. If the company has a Google profile with reviews, we will add a section with quotes (in the original, with the source noted).
Proposal 02Company video on the pageThe old site links out to YouTube. The video can be embedded directly in the About section, with its own opening frame.
Proposal 03Form sent from the serverToday the form opens your e-mail program with a ready-made message to the chosen department. Sending straight from the page needs a small server-side script.
Proposal 04Certificate numbers to checkThe Polish and English versions of the current site give different BRC (BRC1794 / BRC1307) and IFS (IFS1569 / IFS1071) numbers. We carried over the Polish ones; the attached PDFs are current.
Proposal 05Two product pages to tidyThe current site lists "Shallots in skins" twice and the "Onion rings" tab has nothing but a photo. We dropped the duplicate; the rings have the short note from that page.
Proposal 06Careers tabThe company employs drivers and production staff, yet the site has no information about jobs. A simple section with an address for CVs would do.

What every version includes

Three languagesPolish, English and German. A switch with flags in the menu and the footer, the active language is highlighted.
Phone and desktopChecked in both layouts, no sideways scrolling.
Content unchangedOffer, certificates (with PDFs), the EU project and department contacts one to one from the current site.

Working version, hidden from search engines. Design: Optizo.